As the proportion of clothes in their sales is too large, UA must overcome the competition to shorten the board.
What happened to UA?The last year Under Armor has done a lot of criticism of the place, the first is to promote their sports shoes products.First, that is, in the process of growing up, it is impossible to maintain a small but beautiful business model and sales revenue must continue to expand.Today, more and more functional segments of sports goods, running, fitness, retail and so have professional shoes.Newsletter, customer Service, extras, information.Second, the sporting goods industry essentially needs category innovations as well.Showing 1 to 15 of 247 (17 Pages).From 2010 to 2013, UAs share of the US sportswear market increased from.6.9, surpassing that of Adidas.8.The company signed a new generation of NBA star Curry also won the NBA championship, should be stimulated for the sale of sports shoes.Partner your new shoes with Nike training kit: whether you want to look good at the gym or stand up to the elements outdoors, we have a selection of training tops, shorts, bras, socks and more so you need never train unprepared.At that time is the sweetest time of the big brand sportswear, the user is not concerned about the functionality of the more value-oriented brands.
In theory, the story of the United States market can be copied to the world, UA should also be replaced by the global expansion of Adidas brand.
Over the past decade the most prominent feature of the sportswear industry is the strengthening of functionality, weakening of the brand.
On the contrary, in the field of sportswear is slowly catching up with Adidas and Nike.
Women's, clothing, shop All Women's Clothing, women's.
Interestingly, SUVs and overseas operations, which have been criticized by UA for a long time ago, have shown some growth.
Nike up 80 time, the use of basketball shoes scene is very large.
Footwear, shop All Women's Footwear, men's, clothing, shop All Men's Clothing, men's, footwear, shop All Men's Footwear.Nike Store on, find iconic styles and more at the Nike Store: From Air Max to Free and Roshe Run, browse by style, gender or sport to find the ideal style that matches your need.Home, nike Air Max 90, specials.Shares fell more than 50, while the industry leader Nike rose nearly.Sports give me a away tights are difficult to increase the frequency of consumption, it can only increase the channel.