The major marketing activities consisted of marketing, advertising, branding across an international level.
Fourth type of segments is those customers who need customized services.
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Computer and manual tabulation is facilitated with the help of coding.
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For the Marriott group of hotels the main product is in the form of service.
The augmentation of the services has to be combined with the core product.
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Promotion mix comprises of advertising, public relations and direct marketing.Marriott hotels participate in career opportunities, children's health, and provision of food and shelter for the workplace and support of education within the hospitality industry (Kotler 2009, 43).Step 2: statement of research objectives The objectives must be formally stated for the Marriott hotels for the removal and correction of the identified problem.Marriott Hotels in each country focuses on its marketing strategies depending on the culture and customs of that country.It is a research plan which specifies and highlights the particulars for the procedure of collection and analysis the required information.Rewards members rate lowest rate guarantee for Marriott Rewards Members.It determines the image, goodwill and perception of Marriott according to the views of customers.Marriott hotel management's corporate social responsibility is achieved with the corporate financial contributions with the volunteer service and in-kind giving.XES AmEx Card Bonus Buck promotional rate.2.2 Main products and services.1.3.4 Technological factors - The facilities and services provided by the Marriott Hotels must be luxurious and up-to-date according to the latest technologies.