What do sweeps mean

what do sweeps mean

(transitive) to brush or lightly touch (a surface, etc the dress swept along the ground.
To move in a smooth or continuous manner, esp quickly or forcibly: cars swept along the road.
Handbags: The More You Pay, The Smaller They Shrink.4, Nielsen announced a deal with promo code for sephora canada TiVo to receive data on the viewing habits of Americans with digital video recorders (Forrester Research estimates there were 3 million in use in 2003).Networks then use the results to set local ad rates for the next three months.Ad rates for the six minutes of national advertising (typically bought by large companies like Ford and Budweiser) are based on Nielsen ratings, which sample the year-round viewing habits of a small number of "Nielsen families" across the country.The distance, arc, etc, through which something, such as a pendulum, moves.
(cricket) a shot in which the ball is hit more or less square on the leg side from a half-kneeling position with the bat held nearly horizontal.
(agriculture) a rakelike attachment for the front of a motor vehicle for pushing hay into piles a triangular blade on a cultivator used to cut through roots below the surface of the soil.
1979, 1986 HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012 promotion codes for nike uk Cite This Source Word Origin and History for sweep.
The savvy networks soon realized that a year's worth of advertising dollars was riding on 16 weeks of viewing habits, so they began to fill the sweeps weeks with spectacular one-off gimmicks to get viewers to watch.
Advertisers sometimes grumble about this bait-and-switch, but sweeps have managed to survive nonetheless.
Today, this practice makes sweeps weeks almost perfectly unrepresentative of the year as a whole.(often foll by up) to remove or collect (dirt, rubbish, etc) with a brush, broom, etc.Networks defend sweeps because they fear that actual year-round viewership is lower than the current system suggests; with a more accurate count, they might have to charge less.Advertising agencies and media buyers are paid a percentage of their clients' total ad spending, so they have an incentive to support a system that inflates ad rates."range, extent 1670s, from sweep (v.).Published by Houghton Mifflin Company.Way of the Lawless.I Blame People Who Blame the Media: Robert McCullochs Tone-Deaf Speech.(transitive) to direct (the gaze, line of fire, etc) over; survey.How Amelia's Plane Was Found, michael Daly.